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About

I'm Scott Porter — entrepreneur, brand experience strategist and taco whisperer. I help changemaker CEOs and leaders leverage the power of breakthrough brand and customer experience to thrive.

And I’m completely obsessed with tacos.

I believe we should live every day like it’s Taco Tuesday. I share my taco love on Instagram and the interactive taco map here. For more than 20 years, I’ve led hundreds of executives, leaders and friends on tacos tours to Mexico City (next executive taco tour mastermind on April 15-19). And I sometimes wonder if there’s a taco out there dreaming of me too.

But for me, the taco experience is about much more than just devouring the greatest food on planet earth — it’s one of the greatest master classes on real human connection. When you grab tacos on the streets of Mexico City, your tacomaster calls you by name as he shaves the al pastor off the spit, serves your taco “como guste” (just the way you want it) and creates an unforgettable personal, human-to-human interaction that sparks joy, develops trust, makes you a raving fan and establishes lasting success for their business.

Early on in my eclectic entrepreneurial journey and my search for the perfect taco, I learned a valuable lesson that changed my perspective and purpose forever — level up and humanize your brand and customer experience as a competitive advantage and you will thrive.

Thrive on every level.

When you deliver positive brand and customer experiences, you can expect transformative business results: 140% more customer spend, 15% revenue increase, 20% cost reduction and 500% increase in loyalty. In addition to those enviable outcomes, you'll influence countless human-to-human interactions that build self-worth and happiness and create a lasting personal legacy as a force for good.

Through my own professional experience, through conversations with dozens of forward-thinking CEOs for my video series and podcast, Tacoincidence, and through advising executives at Disney, Intel, Coca-Cola, Amgen, Honeywell and the NFL, I've seen firsthand the breakthrough you can have when you design a positive, cohesive brand experience that truly differentiates you and leads to an increase in efficiency and profitability.

From the businesses I’ve run in the nursing home, luxury airline and gourmet food industries, I’ve implemented a simple, positive brand and customer experience framework and system to create extraordinary experiences that have been the hallmark of our success. In one year, our nursing home went from bankruptcy to $4.5M revenue in a market with 200 direct competitors. At Surf Air, we built fierce loyalty with our team and clients — earning a Net Promoter Score of 91 in the airline industry with an NPS average of 15.

By prioritizing and incorporating human connection into your brand DNA and every touchpoint with your brand experience, you will not only empower your team to bring your mission to life but you'll also be positioned for meaningful impact in our new relationship and experience economy.

I’d love to connect with you over email, text or tacos! Please reach out to:
• Talk about defining your brand DNA or creating your breakthrough brand and customer experience
• Engage with your team through speaking or training
• Share an awesome (or awful) brand experience or a fave taco spot
• Connect on entrepreneurship, humanitarian development, travel, fitness, food, faith

 

 

 

 

 

scott@searchfortheperfecttaco.com
626-590-9875

Scott Craig Porter

“Scott was hired to coach and mentor our e-commerce school. He always went overboard and did more than was asked of him. His courses and lessons are burned into my memory and he was the highest rated Teacher ever cohort we had. Scott is someone you want attached to your organization in whatever way you can make that happen.”

CEO @ Wooly / xDisney / 3 Exits / 43 Angel Deals

Scott Paul

“Every decision you make as a company comes down to brand. Breakthrough Brand Experience and Brand DNA provides a framework that you can actually use to determine who you are and what you want to do as a company. I highly recommend it to new and established companies alike; I’ve taught from it and used it in my own business.”

“I’ve always had an idea of what my brand mission and vision have been but never quite got around to putting it on paper and making it what I truly wanted it to be. I really enjoyed the workbooks that came along with the course because I was able to write down my first initial thoughts but then as we continued through the lesson it made me think in different directions and I was able to thoroughly think through what I wanted my mission and vision to be and what I wanted my brand to represent. ”

“I loved diving into our Brand's DNA with this course. This was not our first go and trying to define our brand. We had attended a handful of other "business" and "brand" classes and workshops in the past, and it seemed like we got all pumped up, but never actually ended up with any definitive decisions. It would get tucked away in work books from workshops and forgotten about. Defining our brand through Scott's curriculum was so beneficial. We ended up with a clear vision of who we are, our values and most importantly a solid direction moving forward. So if you see these courses and think "been there, done that" I'd say, if you don't have a good solid mission/value statement for your company, that you can go back to over and over again as you make big decisions, then you might want to go back and do the work again. ”

“Scotts Brand DNA and Breakthrough Brand Experience courses were both meaningful and actionable. I was able to immediately apply his frameworks to my ecommerce business and level up my brand. Our onsite conversion rates increased and our brand presence was so strong that two competitors tried to copy us soon after. I usually don't leave reviews, but Scotts passion behind his work is unmatched and it comes out in the content and course. Well worth the time and money investment. I highly recommend Scott and his courses.”

“This course helped me take a step back to define the essentials of my Brand. And ultimately saved me a ton of time later on by giving me a consistent message and approach to speaking with my customers. Getting your brand messaging right out of the gate isn't always the most exciting part of starting a business. But it's hands down one of the most critical. Scott's Branding course helped us lay down foundation that is still paying dividends today.”