• Menu
  • Menu

Tacoincidence Podcast — Taco Stop #6 — Adventures in Brand Impact with Davis Smith from Cotopaxi

[TIME TO LISTEN: 51:57]

I met up with Davis Smith at Taquería 27 in Holladay, Utah. In only five years, his outdoor clothing company, Cotopaxi, is rivaling legacy competitors with immersive experiences and purpose-driven strategies to do good that are deeply imbedded in its brand DNA. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

EPISODE NOTES
“The more that we’re able to do good and authentically give back, the more people love the brand.”

Secret #1: Start with why
Secret #2: Build purpose into your brand DNA
Secret #3: Build brand experiences that create brand evangelists
Secret #4: Do more to lift others
Secret #5: Share stories that connect your brand to people
Secret #6: Stand out with an authentic mission
Secret #7: Stay humble and learn from inspiring brands
Secret #8: Make a human connection with your brand
Tacoincidence Secret: Tacos teach brands it’s all about human connection
Secret #9: There's a beautiful way to do something no one's ever done
Secret #10: You can change the world in some small way
Secret #11: Powerful leaders and brands identify their core values
Secret #12: Make a lasting difference in people's lives

****************************************
TACOINCIDENCE VIDEOS
You can also watch the full video version of this episode here. (31:40)
****************************************

****************************************
YOUR INPUT, FEEDBACK AND IDEAS
****************************************
Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this channel so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

****************************************
LINKS WE MENTION IN THIS EPISODE
****************************************
TACO STOP #6: Taquería 27, Holladay, UT

Davis Smith:
LinkedIn
Instagram
Facebook

SEARCH FOR THE PERFECT TACO:
Instagram
YouTube
LinkedIn
Website

SCOTT PORTER

TACOINCIDENCE VIDEO EPISODES

****************************************
ABOUT TACOINCIDENCE
****************************************
Welcome to Tacoincidence with Scott Porter — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey here on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

Leave a reply

Your email address will not be published. Required fields are marked *