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Tacoincidence Podcast — Taco Stop #7 — Brand Experience Pick Me Up with Josh Searle from Pick Me Up

[TIME TO LISTEN: 1:00:24]

I met up with Josh Searle at Mexicali Tacos & Co. in Los Angeles, CA. He started a custom soda shop entirely inspired by the idea that every one of us needs a pick me up. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!

“The systems are in place to deliver wow.”

Secret #1: Anyone can sell a product, make it an experience
Secret #2: Create value-added interactions — not transactions
Secret #3: Hire for character traits that support your mission
Secret #4: The power of the pause
Secret #5: Be real and connect personally
Secret #6: Take responsibility for your mistakes. See things from a customer's perspective.
Secret #7: Fully integrate the customer and brand experience into every business decision you make
Secret #8: Every touchpoint adds to the customer experience
TACOINCIDENCE SECRET: Own your mistakes — wow in the service recovery
Secret #9: Be creative and end on a high note
Secret #10: Look inward — your team reflects how you are

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TACOINCIDENCE VIDEOS
You can also watch the full video version of this episode here. (30:04)
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YOUR INPUT, FEEDBACK AND IDEAS
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Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this channel so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

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LINKS WE MENTION IN THIS EPISODE
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TACO STOP #7: Mexicali Tacos & Co., Los Angeles, CA

JOSH SEARLE:
LinkedIn
Instagram
Facebook

SEARCH FOR THE PERFECT TACO:
Instagram
YouTube
LinkedIn
Website

SCOTT PORTER:
TACOINCIDENCE VIDEO EPISODES

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ABOUT TACOINCIDENCE
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Welcome to Tacoincidence with Scott Porter — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.

Join the journey here on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your brand experience AND your taco game.

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