[TIME TO LISTEN: 53:07] I met up with Binod Rai at Tacos Mi Caramelo in West Valley City during his visit to Utah. Twenty-eight years ago, Binod and his father started Insight Himalaya. They lead expeditioners on treks to #MtEverest base camp in Nepal where the spirit of #Namaste is alive and well — an infused into everything they do as they literally take brand...
[TIME TO LISTEN: 43:38] I met up with Susan Petersen at Blue Poblano on Taco Tuesday in Orem, UT. Susan built Freshly Picked — a highly-coveted leather baby moccasin empire by making milestone moments for parents and babies not only stylish but truly memorable! I wanted to learn why she believes in the power of brand experience, what she does to create it and how...
[TIME TO LISTEN: 1:00:24] I met up with Josh Searle at Mexicali Tacos & Co. in Los Angeles, CA. He started a custom soda shop entirely inspired by the idea that every one of us needs a pick me up. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much...
[TIME TO LISTEN: 51:57] I met up with Davis Smith at Taquería 27 in Holladay, Utah. In only five years, his outdoor clothing company, Cotopaxi, is rivaling legacy competitors with immersive experiences and purpose-driven strategies to do good that are deeply imbedded in its brand DNA. I wanted to learn why he believes in the power of brand experience, what he does to...
[TIME TO LISTEN: 50:06] I met up with Chris Pan at Tocaya Organica in West Hollywood, CA. He’s the founder and CEO of MyIntent.org — maker of custom bracelets and necklaces that spark meaningful conversations. Even with scores of celebrities and over 2 million people worldwide wearing these one-of-a-kind bracelets engraved with each person’s chosen word of...
[TIME TO LISTEN: 58:57] I met up with Carine Clark at Brasas Mexican Grill in Provo, UT. She ran Banyan, a software-as-a-service company (recently acquired by Nuvi), that helps elective healthcare businesses leverage social media content to build relationships with their patients that last a lifetime. I wanted to learn why she believes in the power of brand...
[TIME TO LISTEN: 01:12:13] I met up with Iron Cowboy, James Lawrence, at Tacos CDMX in Lindon, UT. But James doesn't want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible. I wanted to learn why he believes in the power of brand experience...
[TIME TO LISTEN: 44:51] I met up with David Royce at Tacos Tu Madre near UCLA in Los Angeles. He founded Aptive Environmental — one of the largest and the fastest growing pest control companies in the United States. But for him, it’s about much more than just getting rid of bugs. I wanted to learn why he believes in the power of brand experience, what he does to...
[TIME TO LISTEN: 42:27] I met up with Gayle Fuller on Taco Tuesday at Lotería Grill in sunny Los Angeles. She started a wildly successful spin cycling studio called Dragonfly that’s all about personal transformation. I wanted to learn why she believes in the power of brand experience, what she does to create it and how it’s helped her thrive. All…over tacos. It...
[TIME TO LISTEN: 1:00] Welcome to Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. In my lifelong search, I’ve learned the taco...
