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The Career Challenges Podcast // Scott Porter – Crafting a Brand Strategy Part 1

Download file | Play in new window | Duration: 43:37

What is your brand?

What goes into creating your specific customer experience?

Can it be summed up in a short phrase?

I get to talk with brand-strategist, consultant, entrepreneur, and taco whisperer Scott Porter. This episode of The Career Challenges Podcast is a chance to look inside the process of creating a brand. You’ll notice that Scott draws from his own experience when it came to crafting a brand. True, this will require the work of your team, but when you’re the leader of the organization, you’d better be clear on what your brand is. Scott goes into minute detail as to how and why his brand is built and what a customer should walk away from the experience with.

Scott is also passionate about this. Very passionate!

We talk at length about this and you’ll learn a lot about crafting your brand for your organization.

We don’t get to talk about tacos in this episode but come back for next week’s and you won’t be disappointed!


I’ve worked with authors who are coaches, consultants, mentors, speakers, high-ticket sales people, C-level executives, and business owners.


  • USAA
  • Vistage
  • Booze-Allen Hamilton
  • Austin Technology Council
  • The John Maxwell Team
  • Twitch


The typical author I work with has been in business anywhere from two to thirty years. Most have run their own companies for five to ten.

Everybody wants their book to be a bestseller. For my authors, however, commercial success is a secondary goal. They write their book primarily as a platform book.

A platform book is something to help them market their expertise, secure speaking gigs, or promote their other products or services.

Kyle Weckerly:

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